AUSTIN, Texas (May 12, 2026) - FloSports and the Southern Athletic Association (SAA) today announced an exclusive media rights partnership that will bring comprehensive coverage of SAA athletics to the FloCollege platform, beginning with the 2026–27 athletic year. Through this agreement, FloSports will serve as the global home for live and on-demand SAA competitions across its member institutions.
Hendrix is an affiliate member of the SAA in men's lacrosse, meaning that all Hendrix men's lacrosse home and league matches will now be streamed on FloCollege.
The SAA becomes the 12th NCAA Division III conference to join FloCollege, including the Southern Collegiate Athletic Conference, of which Hendrix College is a full-time member of, further strengthening FloSports' growing footprint in the division. As part of its continued investment in Division III athletics, FloSports will provide the SAA access to its FloSports Production Suite - a comprehensive production solution designed to elevate stream quality, broadcast graphics, and overall viewer experience. The Production Suite has delivered consistent 60 FPS video feeds, improved stream reliability, and enhanced storytelling capabilities across partner broadcasts.
"The Southern Athletic Association represents everything that makes Division III athletics special: elite competition, strong academic institutions, and a commitment to developing student-athletes beyond the field of play," said John Turner, VP and General Manager of FloCollege. "As the twelfth Division III conference to partner with FloCollege, they've allowed us to continue our investment in growing these programs and building the go-to destination in this space."
"This partnership with FloSports marks a significant step forward for the Southern Athletic Association as we continue to elevate the visibility and experience of our student-athletes," SAA Commissioner Stacey LaDew added. "With a truly national footprint, our institutions attract student-athletes from across the country, and expanding the accessibility of high-quality coverage ensures their accomplishments can be shared with family, friends, and supporters wherever they may be. In a rapidly evolving landscape, this agreement allows us to invest meaningful resources into the quality, reach, and storytelling of our broadcasts, while partnering with a proven leader in this space. Furthermore, FloSports' expertise will be instrumental in supporting and equipping our athletic communications professionals with the tools and knowledge needed to enhance production on our campuses and continue raising the bar for the SAA."
Guided by its four core values - Academic Excellence, Athletic Excellence, Exceptional Culture, and Co-Curricular Learning - the SAA emphasizes the holistic development of student-athletes while delivering a high level of competition that resonates with fans nationwide.
About FloSports
FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels.
By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 50,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. It partners with more than 325 organizations such as NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 18 NCAA conferences, to bring world-class competition to fans around the world.
For more information, visit flosports.tv.
