CONWAY, Ark. - Hendrix athletics has entered into a three-year partnership with FanWord, the leading AI technology and storytelling company in college sports. Through this agreement, the Warriors will implement FanWord Assist, and AI-powered content creating platform built to help with athletic communications teams produce high-quality written content more efficiently and at great scale.

FanWord Assist gives sports information and communications professionals the tools to quickly produce polished written content — including game recaps, feature stories, player bios, and award nominations — while preserving the authentic voice that defines each program. The platform pairs advanced artificial intelligence with flexible editorial guidelines, enabling departments to expand their storytelling output without adding to staff workload.

"As we enter into a new era of Hendrix athletics, coupled with the continued academic and athletic excellence displayed by our student-athletes, it is more imperative as ever that we as an institution find effective ways of promoting that excellence in a thorough, efficient manner," said Hendrix College Director of Athletic Communications Sandy Burks '19. "Our partnership with FanWord does just that. Through this partnership, our capacity for storytelling and engaging with our audience will be greatly enhanced. We look forward to working with FanWord to highlight the unique stories of our student-athletes and alumni."

With this partnership, Hendrix joins FanWord's expanding network of 200 athletic organizations across all levels, including fellow Southern Collegiate Athletic Conference (SCAC) members Colorado College and other NCAA Division III programs that are embracing content technology to more effectively connect with fans, recruits, and alumni.

"We are thrilled to welcome Hendrix College Athletics to the FanWord family," said Chris Aumueller, CEO of FanWord. "Hendrix has a rich tradition of competing at a high level while prioritizing the student-athlete experience, and there are tremendous stories to tell. This partnership reflects a shared commitment to innovation, and we look forward to helping the Warriors' communications team bring those stories to life in a way that resonates with their community."

For a program like Hendrix that competes across 22 varsity sports and places equal emphasis on athletic and academic excellence, FanWord Assist offers a practical and impactful solution for amplifying the stories of its Warriors community.

ABOUT FANWORD

FanWord is the leading AI-powered storytelling company in college sports and works with 200 athletic organizations across all levels of the industry. To learn more about FanWord Assist, click here.